Designing Brands Built on Identity, Pride, and Purpose

I’m Justin Almanza, a graphic designer with over 10 years of experience creating logos and brand identities for organizations of all sizes.

My work today is focused on soccer team branding—helping clubs, academies, and soccer-driven brands build visual identities that feel authentic, professional, and built to last. From grassroots clubs to competitive programs, I design brands players are proud to wear and supporters recognize instantly.

Before niching into sports branding, I spent five years as a Senior Graphic Designer (now Creative Services Manager) at a California health center, leading creative direction across large-scale campaigns, signage systems, publications, and brand initiatives. That experience shaped my approach: strategic thinking, attention to detail, and design systems that work in the real world—not just on a screen.

Whether I’m designing a club crest, a full brand system, or a logo for a growing business, my process stays the same:

  1. Listen first

  2. Design with purpose

  3. Build something that represents who you are.