Cruizers Football Club
A modern rebrand for a California UPSL club with deep local roots.
Client: Cruizers Football Club
Location: California
Industry: Soccer / Sports
Year: 2020
Services: Logo Design, Brand Identity, Apparel GraphicsProject Snapshot
The Challenge
The club needed a refreshed identity that honored its history while presenting a more modern and professional image suitable for competitive play.The Solution
I designed a bold, simplified crest and supporting brand system built for versatility across kits, merchandise, and digital platforms—ensuring consistency and longevity.The new identity unified the club’s visual presence and elevated its brand on and off the pitch.Deliverables
Primary & secondary logosColor palette & typographyApparel & merchandise graphicsSocial media assets
